ventures

BURT'S BEES

We spearheaded growth and operations for this earth-friendly personal care company whose mission is to maximize the well-being of people and the world around them. We called this mission The Greater Good. Now part of Clorox, Burt's Bees is influential in the transformation of the larger enterprise.

Created The Greater Good business model with standards and long-range goals for safe, effective products; earth-friendly practices; and corporate citizenship
Established company culture behind a set of shared values, desired behaviors and reinforcing systems
Served on the Executive Leadership Team
Developed and executed a growth strategy that
- Built robust innovation and product development capability in ten personal care categories
- Expanded distribution into mainstream channels while preserving specialty distribution
- Extended global reach to 42 countries

SEVENTH GENERATION

We accelerated profitable growth and built an iconic brand and principled business. Helped set mission, vision and values to build the brand into a leader in non-toxic home products and personal care. Sold to Unilever where Seventh Generation is a vital component of the Unilever Sustainable Living Plan.

Developed a growth strategy and scaled operations for accelerated growth
A model for triple bottom-line strategy and execution
Helped evolve and strengthen conscious company culture and mass-market acceptance and preference
Expanded distribution and built a robust ecommerce platform
Fueled innovation and extended into personal care category
Served on the Executive Leadership Team

LEESA SLEEP

Leesa is a certified B-Corp company whose mission is to elevate life through better sleep. They design beautiful, comfortable mattresses and sleep accessories and distribute them through an efficient, convenient direct-to- consumer method. For every ten beds sold, one bed is donated to homeless shelter.

Raised growth capital in a Series B offering
Vision and growth strategy for the company
Brand and marketing strategy including brand architecture and positioning, comprehensive relationship marketing (CRM) program, and new product development.
Culture and organization development
Board of Directors service including Chairman role

SCIVATION

Scivation researches, develops and distributes high quality nutritional supplements and functional foods under the XTend® and PrimaForce® brands.

Helped develop mission and strategy for the company including entity structure and governance
Recruited a new C.E.O. and assisted with commercial organization development
Clarified Scivation® brand strategy, range architecture, and brand expression on packaging
Advised on the successful sale of the business

LA LUMIERE

Incubated a company whose mission is to democratize advanced dermatologist skin care treatment methods and make them accessible to all. Successfully sold to Johnson & Johnson where products were launched under the Neutrogena brand.

Participated in capital raising from angel round through three subsequent rounds
Served on board of directors and executive leadership team
Commercial strategy and execution:
- Created the illuMask® brand, packaging, digital and television advertising, and integrated marketing plan
- Developed channel strategy and secured distribution at Target, Ulta, Walmart, Walgreens, and CVS
- Created omni-channel direct response consumer program
- Hired and managed direct sales and marketing team and managed a network of brokers, agencies and freelancers

partners

Our partners have a common belief that business should be a force for good. We have 150 years of consumer goods experience between us, with expertise in strategy, sales, marketing, innovation, finance and M&A.

DOUG HAENSEL

Doug Haensel is a finance executive with deep CFO experience in private equity-backed companies. His industry experience includes consumer goods, retail, and media. Prior to joining One Better Ventures, Doug was Chief Financial Officer of Burt's Bees, a leading natural personal care company. Doug had previously served as President and COO of 21st Century Newspapers, Inc., as well as CFO of The Athlete's Foot and The Butler Group. Doug started his career with GE where he spent most of his 9 years underwriting and managing investments for GE Capital. Doug also is an active investor in early stage companies.

JOHN REPLOGLE

John Replogle is a leader in the conscious consumer and mission-driven brand movement, with extensive experience leading fast growth, high performing businesses including Seventh Generation and Burt's Bees. John believes that business is one of the most powerful forces on earth and that power must be harnessed for the greater good. He also served as GM of Unilever's Skin Care business and President of the Guinness Bass Import Company. John started his career at the Boston Consulting Group and holds degrees from Harvard Business School and Dartmouth College. He serves on the Boards of Dartmouth, Zarbees, Leesa, Cree, Beautycounter and BEST NC. His focus is on growth strategies, organizational and cultural design, mission and values and CEO coaching.

PETE ALBERSE

Pete Alberse is a leader with a love of mission-based companies and experience across functions, industries, consumer needs, and business channels. Pete's experience focuses on general management, leadership, & sales strategy. Pete led Seventh Generation's business development and Ventures efforts. He specialized in driving deeper partnerships with retailers, building capabilities such as joint business planning and shopper marketing, and developing global distribution. As SVP of Customer Development at Burt's Bees, Pete executed the retail expansion strategy-expanding with major global retail partners while enhancing brand equity. He also led teams at L'Oreal and Unilever.

JIM GEIKIE

Jim Geikie has deep experience in sales, marketing and management of high growth brands and businesses, along with a passion for mission-driven, challenger brands.His experience includes start-ups and multi-nationals in North America, Europe, Asia and Latin America. Jim spent 18 years at Unilever before joining Burt's Bees where led retail strategy, brand marketing, business development, and international prior to serving as General Manager for the business. He led CREE's entry into the consumer lighting market and led the commercial strategy at start-up skin care device maker, La Lumiere. As a partner in One Better Ventures, he focuses on branding, marketing, culture and organization, and channel strategy.

PETER GRAHAM

Peter Graham is former Chairman of Seventh Generation for 17 years until it was sold to Unilever in 2016. Peter was the Lead Independent Director of Alloy, Inc., a NASDAQ listed media and marketing programs and education provider to children which was sold in 2010 to a major media private equity investor. Peter has deep experience within the investment banking industry, and extensive knowledge of finance and capital markets. Peter held various senior positions with Ladenburg Thalmann Group, and served as head of the Investment Banking Department where he led close to 50 public offerings. He is also well-versed in early-stage investing and deal structuring.

We're in the business of making a difference.

ventures

BURT'S BEES

SEVENTH GENERATION

LEESA SLEEP

SCIVATION

LA LUMIERE

partners

DOUG HAENSEL

JOHN REPLOGLE

PETE ALBERSE

JIM GEIKIE

PETER GRAHAM

Expertise

BUSINESS STRATEGY

BRAND STRATEGY

CAPITAL

COMPANY CULTURE

GROWTH

GLOBALIZATION

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