We spearheaded growth and operations for this earth-friendly personal care company whose mission is to maximize the well-being of people and the world around them. We called this mission The Greater Good. Now part of Clorox, Burt’s Bees is influential in the transformation of the larger enterprise.

• Created The Greater Good business model with standards and long-range goals for safe,effective products; earth-friendly practices; and corporate citizenship
• Developed and executed a growth strategy that
  • Built robust innovation and product development capability in ten personal care categories
  • Expanded distribution into mainstream channels while preserving specialty distribution
  • Extended global reach to 42 countries
• Established company culture behind a set of shared values, desired behaviors and reinforcing systems
• Served as Executive Leadership Team

We accelerated profitable growth and built an iconic brand and principled business. Helped set mission, vision and values to build the brand into a leader in non-toxic home products and personal care. Sold to Unilever where Seventh Generation is a vital component of the Unilever Sustainable Living Plan.

• Developed a growth strategy and scaled operations for accelerated growth
• Served on the Executive Leadership Team
• Helped evolve and strengthen conscious company culture and mass-market acceptance and preference
• Expanded distribution and built a robust ecommerce platform
• Fueled innovation and extended into personal care category
• A model for triple bottom-line strategy and execution

Leesa is a certified B-Corp company whose mission is to elevate life through better sleep. They design beautiful, comfortable mattresses and sleep accessories and distribute them through an efficient, convenient direct-to- consumer method. For every ten beds sold, one bed is donated to homeless shelter.

• Raised growth capital in a Series B offering
• Board of Directors service including Chairman role
• Vision and growth strategy for the company
• Brand and marketing strategy including brand architecture and positioning, comprehensive relationship marketing (CRM) program, and new product development.
• Culture and organization development

Scivation researches, develops and distributes high quality nutritional supplements and functional foods under the XTend® and PrimaForce® brands.

• Helped develop mission and strategy for the company including entity structure and governance
• Recruited a new C.E.O. and assisted with commercial organization development
• Clarified Scivation® brand strategy, range architecture, and brand expression on packaging
• Advised on the successful sale of the business

Incubated a company whose mission is to democratize advanced dermatologist skin care treatment methods and make them accessible to all. Successfully sold to Johnson & Johnson where products were launched under the Neutrogena brand.

• Participated in capital raising from angel round through three subsequent rounds
• Commercial strategy and execution:
  • Created the illuMask® brand, packaging, digital and television advertising, and integrated marketing plan
  • Developed channel strategy and secured distribution at Target, Ulta, Walmart, Walgreens and CVS.
  • Created omni-channel direct response consumer program
  • Hired and managed direct sales and marketing team and managed a network of brokers, agencies, freelancers.
• Served on board of directors and executive leadership team