We're in the business of making a difference.


One Better Ventures nurtures and develops consumer brands that have a positive impact on the world. We advise, invest in, and incubate mission-driven ventures with breakthrough sustainable business models. Our track record includes building businesses like Burt’s Bees and Seventh Generation, and leading them to successful exits. Now we are working with innovative ventures like Leesa Sleep and Filter Easy as aligned, principled, and patient investors and operating partners. We run One Better Ventures with a deep commitment to service and corporate citizenship in our community, and we donate 10% of our profits to charity and another 10% to an employee bonus pool. Do well. Do good. Do One Better.




We spearheaded growth and operations for this earth-friendly personal care company whose mission is to maximize the well-being of people and the world around them. We called this mission The Greater Good. Now part of Clorox, Burt's Bees is influential in the transformation of the larger enterprise.
  • Created The Greater Good business model with standards and long-range goals for safe, effective products; earth-friendly practices; and corporate citizenship
  • Established company culture behind a set of shared values, desired behaviors and reinforcing systems
  • Served on the Executive Leadership Team
  • Developed and executed a growth strategy that
    • Built robust innovation and product development capability in ten personal care categories
    • Expanded distribution into mainstream channels while preserving specialty distribution
    • Extended global reach to 42 countries


We accelerated profitable growth and built an iconic brand and principled business. Helped set mission, vision and values to build the brand into a leader in non-toxic home products and personal care. Sold to Unilever where Seventh Generation is a vital component of the Unilever Sustainable Living Plan.
  • Developed a growth strategy and scaled operations for accelerated growth
  • A model for triple bottom-line strategy and execution
  • Helped evolve and strengthen conscious company culture and mass-market acceptance and preference
  • Expanded distribution and built a robust ecommerce platform
  • Fueled innovation and extended into personal care category
  • Served on the Executive Leadership Team


Leesa is a certified B-Corp company whose mission is to elevate life through better sleep. They design beautiful, comfortable mattresses and sleep accessories and distribute them through an efficient, convenient direct-to- consumer method. For every ten beds sold, one bed is donated to homeless shelter.
  • Raised growth capital in a Series B offering
  • Vision and growth strategy for the company
  • Brand and marketing strategy including brand architecture and positioning, comprehensive relationship marketing (CRM) program, and new product development.
  • Culture and organization development
  • Board of Directors service including Chairman role


Scivation researches, develops and distributes high quality nutritional supplements and functional foods under the XTend® and PrimaForce® brands.
  • Helped develop mission and strategy for the company including entity structure and governance
  • Recruited a new C.E.O. and assisted with commercial organization development
  • Clarified Scivation® brand strategy, range architecture, and brand expression on packaging
  • Advised on the successful sale of the business


Incubated a company whose mission is to democratize advanced dermatologist skin care treatment methods and make them accessible to all. Successfully sold to Johnson & Johnson where products were launched under the Neutrogena brand.
  • Participated in capital raising from angel round through three subsequent rounds
  • Served on board of directors and executive leadership team
  • Commercial strategy and execution:
    • Created the illuMask® brand, packaging, digital and television advertising, and integrated marketing plan
    • Developed channel strategy and secured distribution at Target, Ulta, Walmart, Walgreens, and CVS
    • Created omni-channel direct response consumer program
    • Hired and managed direct sales and marketing team and managed a network of brokers, agencies and freelancers


Our partners have a common belief that business should be a force for good. We have 150 years of consumer goods experience between us, with expertise in strategy, sales, marketing, innovation, finance and M&A.


We work with companies that have a clear mission to achieve a greater good. If you’re a mission-driven venture with an innovative consumer product that’s at an inflection point for wider adoption, consider partnering with One Better. In addition to our internal talent and resources, we have a dynamic network of talent that can help you unlock growth through innovation, marketing, investment, recruiting, and executive development. Our services include, but aren’t limited to:









We're here to help your company do better.
Connect with us to talk about your venture and how we can help.